JAMES MAIKI
Take a Breath
Milan – LS:N Global paid a visit to the Fabrica research centre in Treviso, Italy, to hear about the preparation for FUHA, its latest collaboration with Daikin for Milan’s Salone del Mobile 2015.
After the success of last year’s ‘Hot and Cold’ collaboration with Japanese brand Daikin, Fabrica is creating its second interactive exhibition with the company, entitled FUHA. Inspired by the Japanese onomatopoeic phrase that describes the sound of exhaled breath, designers at Fabrica are developing pieces that explore air as a mechanism or ‘protagonist’ for design. ‘The exhibition is about creating a platform for the air to perform – the air being the designer of the exhibition,’ Sam Baron, Fabrica’s creative director, tells LS:N Global.
Baron enlisted the talents of Italian design duo Studio Formafantasma to co-curate the multi-sensory exhibition. From the visual identity to the design interactions, each element of FUHA is thoughtfully integrated, and the typography masterfully mimics the different characteristics of paper billowing in a breeze. A must-see during Salone del Mobile, the exhibition will take place at Foro Buonaparte 60.
Filmaker: James Maiki
Journalist: Hannah Robinson
Design in Transit
Milan – LS:N Global visited research centre Fabrica in Treviso, Italy, for a behind-the-scenes look into the team’s upcoming collaboration with Airbnb for Salone International del Mobile Milan.
Reflecting the nature of Airbnb, the theme of the Housewarming exhibition centres around different cultural interpretations of a host welcoming a guest into the home environment. The rich cross-cultural and cross-disciplinary nature of Fabrica’s design team has inspired compelling products and design interactions that reference traditional rituals from countries such as Australia, Japan, England and Italy. ‘Each of us has a unique answer to the question of how to welcome someone,’ Fabrica’s interaction designer Angelo Semeraro tells LS:N Global. ‘We had to synthesise our skills and our cultural backgrounds – all the installations are different answers to the same question.’ Designed to be interactive and experiential, the exhibition will take place within different spaces throughout Palazzo Crespi, opened to the public for the first time for the Salone. Prior registration online to the Housewarming installation is essential.
Filmaker: James Maiki
Journalist: Hannah Robinson
Milan – LS:N Global paid a visit to the Fabrica research centre in Treviso, Italy, to hear about the preparation for FUHA, its latest collaboration with Daikin for Milan’s Salone del Mobile 2015.
After the success of last year’s ‘Hot and Cold’ collaboration with Japanese brand Daikin, Fabrica is creating its second interactive exhibition with the company, entitled FUHA. Inspired by the Japanese onomatopoeic phrase that describes the sound of exhaled breath, designers at Fabrica are developing pieces that explore air as a mechanism or ‘protagonist’ for design. ‘The exhibition is about creating a platform for the air to perform – the air being the designer of the exhibition,’ Sam Baron, Fabrica’s creative director, tells LS:N Global.
Baron enlisted the talents of Italian design duo Studio Formafantasma to co-curate the multi-sensory exhibition. From the visual identity to the design interactions, each element of FUHA is thoughtfully integrated, and the typography masterfully mimics the different characteristics of paper billowing in a breeze. A must-see during Salone del Mobile, the exhibition will take place at Foro Buonaparte 60.
Filmaker: James Maiki
Journalist: Hannah Robinson
Design in Transit
Milan – LS:N Global visited research centre Fabrica in Treviso, Italy, for a behind-the-scenes look into the team’s upcoming collaboration with Airbnb for Salone International del Mobile Milan.
Reflecting the nature of Airbnb, the theme of the Housewarming exhibition centres around different cultural interpretations of a host welcoming a guest into the home environment. The rich cross-cultural and cross-disciplinary nature of Fabrica’s design team has inspired compelling products and design interactions that reference traditional rituals from countries such as Australia, Japan, England and Italy. ‘Each of us has a unique answer to the question of how to welcome someone,’ Fabrica’s interaction designer Angelo Semeraro tells LS:N Global. ‘We had to synthesise our skills and our cultural backgrounds – all the installations are different answers to the same question.’ Designed to be interactive and experiential, the exhibition will take place within different spaces throughout Palazzo Crespi, opened to the public for the first time for the Salone. Prior registration online to the Housewarming installation is essential.
Filmaker: James Maiki
Journalist: Hannah Robinson